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Jamba Juice Begins Marketing Campaign For Kids’ Menu

Jamba Juice Begins Marketing Campaign For Kids’ Menu

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The smoothie giant's drinks now comes in kids’ sizes

Now that blend of fruits and veggies comes in a size just for kids

Although it’s already common to see the bright Jamba Juice advertisements on public transportation or online, you may soon be seeing more of them, as the company tries a new angle to appeal to a younger audience.

Jamba Juice has started one of its biggest-ever marketing campaigns in order to promote its Kids’ Menu that it introduced earlier in the year, according to Advertising Age.

The kids' menu includes four 9-ounce fruit and vegetable smoothies, including Strawberries Gone Banana, Berry Beet It, and Poppin’ Peach Mango and two food items developed for kids: a Pizza Swirl with turkey or a Cheesy Stuffed Pretzel, according to Advertising Age.

Each menu pairing was created specifically for kids and crafted to be healthy, according to the company’s website.

“Developed in conjunction with the expert dieticians on Jamba’s Healthy Living Council, these perfectly sized meals feature smoothies made with whole fruit and fruit and veggie juices, and tasty food items full of whole grains and protein,” the company wrote on its website.

The beverage company has also paired with Disney’s "Planes" in the promotion, which includes character cups from the film.

Jamba Juice Unveils Healthy Beverage for K-12 Schools

The ongoing effort to improve nutrition and access to good-for-you food and beverage choices for kids in schools just got a healthy boost. Jamba Juice Company, with nutrition guidance from National Dairy Council, today announced a new fruit and dairy beverage for K-12 schools.

The healthy smoothie, naturally sweetened with fruit and fruit juice, combines the nutrient-rich benefits of fat-free milk with real fruit. The beverage will be unveiled this week at the School Nutrition Association conference in Denver.

School nutrition professionals, the USDA, and parent/teacher groups have been working to improve the nutrition in school meals, but also have wrestled with cost considerations and finding options kids will actually consume.

“This is an important step in the right direction,” says Kathleen Zelman, MPH, RD, LD, a nutrition and food author and member of the Jamba Healthy Living Council. “This project moves us closer towards the goal of providing schools with nutritious food and beverage solutions at a reasonable cost per-serving.

“Kids should love the natural sweetness of this healthy smoothie. It’s made with nutrient-rich real fruit and fat-free milk that not only tastes great, but also helps address the recommendations of the Dietary Guidelines for Americans and can be offered as an a la carte item at school meal.”

Jamba is entering the second year of its JambaGO initiative, a program aimed at bringing better nutrition to kids with full fruit and vegetable servings in smoothie beverages.

“We believe the program needed a dairy component to reach its full potential as a relevant healthy option in school foodservice programs,” says Julie Washington, chief brand officer, Jamba Juice Company. “Jamba reached out to National Dairy Council and Dairy Research Institute, founded by America’s dairy farmers, for help with dairy nutrition expertise and in formulating a new dairy and fruit drink. They responded with a dedicated team of nutrition and product development experts.”

JambaGO smoothies are being served in about 100 schools around the nation and the company expects that number to grow to between 400-500 installations by year-end.

According to the USDA Dietary Guidelines, sodas, energy, and sports drinks are a top source of added sugars in the American diet. Public health officials are concerned about the steady rise of empty calories consumed by young people and are seeking ways to curb the intake of excess calories to address obesity and the health of the nation.

“Dairy farmers and dairy companies want to help students get the benefits of essential nutrients found in products made from fat-free milk, such as calcium, potassium and protein,” says Jean Ragalie, RD, president, National Dairy Council. “Adding dairy to the fruit-based JambaGO smoothie offerings demonstrates our continued commitment to innovation to develop healthy food and beverage choices that children will enjoy.”

Schools continue to be a vital link in providing better nutrition for kids.

“The current JambaGO program has been a huge success for us,” says Ken Llewellyn, food service director and nutrition specialist for the Crane School District, Crane, Missouri. “We like it because we’re offering kids beverages that deliver the nutrient benefits of real fruit, including vitamins, minerals, antioxidants and fiber. The new option coming with real fruit and fat-free milk will be a great addition. The JambaGO program has helped us boost student involvement in our breakfast program by over 10 percent and as a result we are now experiencing 72 percent participation.”

The new fat-free dairy and fruit beverage is available in berry and peach flavors and is expected to be available to schools starting in September 2012.

Made with fat-free milk blended with fruit juices and apple, strawberry, and blueberry fruits, the Berry Fruit Smoothie contains one serving of fruit and one-half serving of fat-free dairy per eight fluid ounces, is a fat-free, cholesterol free, low sodium food, and is formulated to be a good source of protein, potassium, and phosphorus and an excellent source of calcium and vitamin C.

The Peach Fruit Smoothie is made with fat-free dairy blended with fruit juices and peach fruits. It contains one serving of fruit and one-half serving of fat-free dairy per eight fluid ounces and is fat-free, cholesterol free, and low sodium food. It is formulated to be a good source of protein, potassium, vitamin C, and phosphorous, and an excellent source of riboflavin (vitamin B2) and calcium.

Dunkin' Donuts Mission: 12 Values of Quick, Fresh, Delicious

The original mission statement for Dunkin’ Donuts restaurants was created by its founder. Today, the Dunkin’ Brands 12 Values and Principles guide franchise owners to the same quick, fresh, and delicious outcome that the founder had envisioned.

125 Great Catchy Smoothie Shop Slogans

Here is a collection of the most outstanding smoothie shop slogans in the entire industry. After that, we give you the Greatest Smoothie Company Names of All-Time followed by an expert article on How to Write a Catchy Slogan that Brings in More Customers.

A juice a day keeps the body in play.
A well-lived day.
Adding Smoothies to your Dreams.
All Delicious. All The Time.
All Smoothies, All Fun.
Back to factory settings.
Be healthier.
Be sure. Be nature.
Best Smoothies In Town.
Blend in the good.
Blended with True Delight.
Choose your health, choose lives.
Come in for a treat.
Crave The Taste.
Cultivating something sweet.
Delivering good in your neighborhood.
Do well.
Drink Smart, Be Smart.
Drink Smart, Live Well.
Drink what Matters.
Eat better. Feel better.
Eat like you mean it.
Eating fruit is more wealthy.
Enjoy Nature.
Every healthy sip makes people happy.
Fast and Fresh.
Feed people well.
Feeling Fruity?
Fill yourself with goodness.
Fresh is More Thrilling.
Fresh. Nourishing. Lifestyle.
Freshly Squeezed Joy.
Freshness Full of Joy.
Freshness You Can Taste.
Fuller. Slimmer. Beautiful.
Get a pearl of health.
Get your fruit balance today.
Give a treat to yourself today.
Give life to yourself.
Good mornings start with a smoothie.
Good nutrition is nothing but in your hands.
Good Nutrition Is Our Mission.
Good- whatever you pour it on.
Goodness with a fresh new look.
Green power.
Grown By Nature.
Gulp the pulp.
Handmade joy filled with fruits.
Have a juicy day.
Health Conscious, Life Conscious.
Healthy. Very Nutritious.
Heart Freezing Delight.
Highest quality made with real fruit.
Home of the tastiest fruit.
Imagine the summer with cold.
In fruit we trust.
It’s time to be juicy.
Juice Full of Power.
Juice That Packs A Punch.
Let Your Dreams be Filled with Happiness.
Life filled with joy.
Life is what you make it.
Live life full of juicy.
Look good naked.
Make a change.
Make me a smoothie.
Make Nature Your Favorite.
Making Your Health Power.
Many Flavors, Full of Joy.
Meet the spring.
Moments Full of Fruits.
More Matters.
Naked juice.
Nature Filled Love.
Nature is what we love.
Nature with happiness filled.
Organic is healthier.
Power up and fuel your body.
Quench your cravings.
Real Fruit, Real Moments.
Real Fruit. Real Good.
Reason to drink more.
Refuel With Style.
Refuel Your Senses.
Restore my body.
Serving yourself a smoothie today.
Simple and Organic.
Simple. Organic. Healthy.
Sip Full of Delights.
Sip of happy Delights.
Smart Drink. Smart Life.
Smooth Trails.
Smoothies Make The Day Go Smoothly.
Smoothies With A Smile.
Smoothy for a smooth life.
So fresh, so clean.
So good, real fruits.
So Many Flavors, So Little Time.
Switch to fruit today.
Take it anywhere.
Take your body on a tropical trip.
Tastes cool in the hot summer.
Tastes that refresh you.
Taste the power of nature.
Taste the Summer Differently.
Tastes good, does good.
The best tasting smoothie on the planet.
This beverage is mother-nature approved.
Treat people well.
Treat Your Natural Senses.
Treat Yourself!
Treating for the Future.
True smoothie lover.
Want something sweet? Come in for a treat.
We’re Smoothie Operators.
We’ve Got The Juice.
Well focused on health.
Wellness in Every Sip.
You Choose It. We Mix It.

Greatest Smoothie Company Names of All-Time
The Berry Bar
The Mad Beet
Fit Blendz
The Banana Blender
See All of the Greatest Smoothie Company Names of All-Time

Start a smoothie business by following these 9 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your smoothie business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What are the costs involved in opening a smoothie business?

The amount you spend to open a smoothie business will depend on whether or not you franchise and which location you choose. From licensing to construction to equipment, smoothie business owners may pay anywhere from $10,000 to $650,000! These upfront costs include any and all of the following:

  • Rent/down payment
  • Licensing/legal costs
  • Marketing/advertising
  • Supplies
  • Hiring costs

If you choose to franchise your location with a well-known national brand, you will pay more in terms of upfront costs. However, you&rsquoll also enjoy free advertising and brand recognition from the moment you open. (People may be more willing to try a Jamba Juice than an independent store.)

What are the ongoing expenses for a smoothie business?

Ongoing expenses for a smoothie bar include the following:

  • Rent/utilities
  • Employee salaries
  • Supplies
  • Marketing
  • Equipment repair/replacement
  • Permits

Who is the target market?

The target market for a smoothie business typically includes anyone who wants to make their body healthier with ingredients that actually taste good. This can include hard-core fitness fanatics or dieters of course, but there&rsquos a larger target market out there for those who want to live healthier lives. Anyone with high cholesterol or diabetes can supplement an unhealthy diet with smoothies as a means to get more nutrients in their life. It's a substantial opportunity to be a part of a national shift in the public perception of health food. However, smoothies are luxury food items, so owners may want to be careful about targeting lower-class neighborhoods.

How does a smoothie business make money?

Smoothie bars make money by setting profit margins on all of their menu items. The standard rule is to set menu prices at roughly three times what it costs for the raw ingredients, though the exact amount you charge will be based on location as much as this generic recommendation. People are typically willing to pay a premium for fresh, quality ingredients they may not be able to get in their local grocery shops.

How much can you charge customers?

The average price for a smoothie is typically around $5 for a small and $7 for a large. Fruit and yogurt bowls typically sell for around the same prices, while juices are around $4 to $7, depending on the size. Smoothies owners should look at their direct competitors to get a sense of the demand before determining prices.

How much profit can a smoothie business make?

Profits can vary depending on the location of the smoothie business. The average Jamba Juice takes in about $700,000 in annual revenue but considering it can cost up to $600,000 or more to open one, the numbers aren't quite as impressive. However, assuming it costs about $350,000 to run a smoothie store a year after initial start-up costs, owners can enjoy a comfortable profit margin on their business.

How can you make your business more profitable?

Popular smoothies business owners may want to consider opening their own food truck to take to busy areas with lots of thirsty people. They can also consider opening up a sit-down restaurant that serves a wider variety of healthy foods.

What will you name your business?

Choosing the right name is important and challenging. If you don&rsquot already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Smoothie Business Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms .

It's very important to secure your domain name before someone else does.

Find a Domain Now

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STEP 2: Form a legal entity

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your smoothie business is sued.

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can start an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.

Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.

Small Business Taxes

Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).

You can learn more about small business taxes in these guides:

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a smoothie business. Learn more about licensing requirements in your state by visiting SBA&rsquos reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

For information about local licenses and permits:

  • Check with your town, city or county clerk&rsquos office
  • Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources .

Certificate of Occupancy

A smoothie business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
    • It is generally the landlord&rsquos responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a smoothie business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
    • If you plan to purchase or build a location :
      • You will be responsible for obtaining a valid CO from a local government authority.
      • Review all building codes and zoning requirements for your business&rsquo location to ensure your smoothie business will be in compliance and able to obtain a CO.

      Food Regulations

      When selling food, you will need licensing from a local health department all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

      STEP 7: Get business insurance

      Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

      There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

      Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

      Recommended: Learn what business insurance for your Smoothie Business will cost.

      STEP 8: Define your brand

      Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

      Get a logo using Truic's free logo Generator No email or sign up required

      How to promote & market a smoothie business

      How you market will depend on who you want to cater to. Look for the right angle to appeal to your target demographic before you start trying to get the word out. For example, you may want to choose an online social media strategy aimed at fitness clubs. Or you may want to advertise to corporate workers who are looking for a quick lunch or a mid-afternoon pick-me-up.

      How to keep customers coming back

      Keep customers coming back by offering sensational tastes that they can&rsquot necessarily recreate at home. Customers are looking for a clean establishment that&rsquos fun and welcoming to visit. Keep looking for ways to impress your customers based on their feedback. Free samples or friendly smiles can be worth their weight in gold.

      STEP 9: Create your business website

      After defining your brand and creating your logo the next step is to create a website for your business.

      While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

      Here are the main reasons why you shouldn’t delay building your website:

      • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
      • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
      • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

      Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.

      Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

      Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

      For Eateries, Oatmeal Is Hotter

      The smoothie chain Jamba Juice plans to add oatmeal to the menu at its Chicago locations Thursday, the latest sign of how restaurants are trying to give the old-fashioned breakfast food an upscale makeover.

      A combination of inexpensive ingredients and a healthy image are prompting more eateries to add or promote oatmeal on their menus. Starbucks Corp. began selling what it bills as "perfect oatmeal" in portable covered bowls this fall. Executives say it is one of the most successful food products the company has introduced. Jamba Juice, owned by Jamba Inc., plans to sell the oatmeal at all of its 749 locations by January as part of a broader effort to expand beyond blended fruit drinks into a breakfast destination.

      While overall restaurant sales have been weak, breakfast foods remain a rare bright spot for the industry. Chains that want to get into the breakfast business without making a big investment are turning to oatmeal because it doesn't require elaborate cooking equipment, it has high profit margins and its components don't spoil easily like fresh breakfast foods do.

      Meanwhile, supermarkets and other retailers are actually seeing sales of oatmeal and other hot cereals slow down after charting single-digit gains just a few years ago. Retail sales of hot cereal were flat this year, according to data from Information Resources Inc. and the Nielsen Co. (The data exclude sales at Wal-Mart Stores Inc. )

      Oatmeal's place in American diets stretches back to the late-18th century, when settlers planted oats on the Northern Plains. In 1877, Quaker Oats registered to trademark a man dressed in Quaker garb for its packaging. In the late 1980s, the grandfather-like actor Wilford Brimley became a Quaker Oats pitchman. Over the years, Quaker has expanded its oatmeal offering to include what it calls express oatmeal in microwaveable cups and oatmeal-to-go bars.

      The BK King Likes Square Butts….

      The BK King, rapping, dancing, and getting DOWN to the lyrics, “I like square butts and I cannot lie.” Part of the new marketing campaign for Burger King kids meals with a Spongebob Square Pants toy. What do you think of the ad?

      Seems like a pretty adult oriented ad for a commercial that is promoting kids meals. Trying to convince parents to take their kids to Burger King? Also, what’s the message to kids? Booty is booty?

      H/T to So Good commenter Youppi.

      Update: SongSpeak posts video of the full song/music video as well as the full lyrics of the song. He also asks the obvious question that still must be asked:

      Is it wise to use a song that glorifies fat asses to advertise a fast food restaurant that gives people…well…fat asses?

      The full music video appears below:

      Latest posts by Eick (see all)

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      The BK King: “If We Creep You Out Long Enough, Eventually You’ll Get Hungry”

      More BK King Hilarity

      30 Responses

      yeah, i was a little weirded out by this ad. i’m not even who they’re targeting, so the wtf factor (which i sometimes like) is misguided. i haven’t ordered a kids meal in forever and probably won’t until i have kids, i guess). i think i’d be a bit defensive if i saw sir mix a lot telling my kids to chomp down on square booty.

      the kids don’t know better, but the parents do. this is the epitome of an unsavory song. it’s a caricature of tasteless music. i don’t understand this move.

      I really really can’t believe some of the lyrics to this.

      This is a result of a brainless and directionless corporation following the artistic whims of 20 somethings who hate corporations…but will gladly take their money.

      The agency meanwhile continues to stroke the marketing executives and whispering in their ear that these are all great things because “people are talking about you”.

      I think its funny. I don’t want a kid’s meal, but I am more likely to go there now and get something else. The King is Cool is the message I get. I got a square butt, and I feel empowered by the message. Thank you BK. Not every one can be slender and curvy, and we should not feel un-squeezable if we aren’t.

      Do you guys actually have butts is that why you use half cereal boxes as your butts?

      Why do you guys actually have a box in your pants to make your butts look like they are big and square? Also in the video, why do you measure the corner of the butt?

      i thought it was a work of art

      Ok, I have to say… I think this is hilarious. I really can’t believe how much of an outrage this has caused.
      Especially when over half the parents complaining about this ad turn around and let their children watch MTV or violent movies without a second thought. Althought I agree that the “booty is booty” comment is a bit extreme.
      I would be willing to bet my money on the fact that most of the upset responses come from parents who have never sat and watched cartoons with their kids.
      The sad truth? This ad pales in comparison to what is actually incorporated into most childrens television.

      Oh and to answer your question ahead of time…
      Yes I am a parent.
      A responsible one at that.

      it’s great, it’s a joke and all kids are exposed to crap like this all the time anyway. I think its a great commercial

      I loved this commercial. Anyone who gets any sort of sexual pleasure from “square butts” should be in a padded room somewhere. It was a play with the lyrics of a ridiculously popular song…and honestly if you are offended by the original Sir Mix A Lot song chances are you should be offended by ALL songs that contain sex, drugs or sexual content….which the last time I checked is the majority of songs during the 50’s, 60’s, 70’s and 80’s…Marvin Gaye, Sam Cooke, Rolling Stones, Kiss, U2…I could go on and on…not to mention a bunch of songs and videos right now. Beyond that, if your children are that sheltered that a song about square booty shaking scars them for life…I suggest that you start a trust fund for long term therapy. I understand that the song may be inappropriate for the youngest TV viewers….but with all the billboards and magazines and sexual content on the news even about political scandal…children are exposed to much more than a burger king commercial.

      yo this is the most halarious thing i have ever seen .
      And stop hate’n on this commercial the only resond whu you guys hate it its cause you guys are old and dont understand advertising
      kids and teens and people who enjoy life love this commercial well here where i live every one is loving this , so beef of with all the jealousy people ok . and if you dont well i guess you need a hobby , shoot i wish i could had thought of it first its genious and shows lil kids , who did not grow up with song now have a some what resond to listen to it in a cleaner version with the idal of the 21 century SPONGEBOB

      It is the kids with bad parents who park them in front of the TV that I am concerned about.

      This is not appropriate for 6 and 7 year olds.

      it’s efin brilliant… it’s a jingle fast forward 2009… the ultimate advertising ploy… and it’s hitting the exact audience it needs to be … parents who remember when this song topped the charts… of course they will go buy their NOW kids happy meals… all the kids care about or will remember from this ad is mom I want sponge bob pants happy meal please please…

      LOL…I laughed…funny stuff BK…keep it coming! People will still buy the food and the publicity is priceless. Get off your uptight, fast food eating, prudish high horses……still laughing.

      As an 18 year old, I have come to the conclusion I’m part of a dying breed. The portion of humanity that believes stupidity is intolerable. This commercial and those who like it are obviously part of the generation that will bring out the end to life as we know it.

      This is partially because I hope and pray none of you who like it have children.

      It’s ridiculous. Yes, violence and sexual innuendos have been breaking into children’s viewing habits gradually for years. Does this make it right? No.
      I grew up on Mr.Rogers, Sesame Street, Barney, and David the Gnome with the occasional Smurfs.
      I never did and never will have any interest in watching such a ridiculous show as Sponge Bob, nor will I eat somewhere that makes a commercial showing the declining writing capability of BK employees, because they think it’s ‘cool’…

      McDonald’s at least keeps a level of self-respect.
      At that, I look forward to the day McDonald’s buys out BK and fires their writers.

      That commercial is just the beginning to a stream of failing concepts that will lead to the true degrading of man kind.

      You suck please STFU and go die cause that was so lametarded I’m 22 and my breed most be more smarter then yours cause we know whats real and whats not we see realitie we don’t jump off the roof in order to fly and as for History Chaser PPFFTTTTTTT you suck as well.

      kayy . well im old enough to know the difference from kid funny and inapropriate funny . and i have to sayy i love this video . its great and hilarious . so to all you haterrsss , THE COMMERCIAL IS ALREADY MADE AND ON T.V. ! SO GIHT OVUHH IHT ! now stikk that in your juice boxx nd suckit . [yeeeaa digg??]

      As a 15 year old, I gotta say…
      This is funny. Look at all you people arguing over a commercial. I mean really..don’t you have better things to do than flame others’ opinions?
      And speaking of opinions, mine is that the commercial is funny, but should it really be targeted towards a younger kid? ..Nooo.

      Does BK’s kids meal sales shoot the top of the roof with this ad? I doubt this ad made any improvement on sales.

      Coconut water is nature's version of a sports drink. It contains five main electrolytes: potassium, magnesium, calcium, phosphorus, and sodium. Like a sports drink, coconut water also has sugar. What's the difference, then? A store-bought sports drink has up to four times as much sodium as coconut water, but it also contans high-fructose corn syrup instead of natural glucose and fructose.

      On the other end of the spectrum you'll find drinks that can actually make you more dehydrated. Namely, drinks with caffeine or alcohol. Avoid reaching for coffee, tea, and soda, no matter how refreshing it looks. As for alcoholic beverages, keep this in mind: the higher the alcohol concentration, the more dehydrating the drink—that's why it's important to always drink water alongside your cocktail!

      Jamba Juice kicks Off Cal South soccer assoc. partnership

      Jamba Juice has entered into a multi-year agreement with Cal South, the California State Soccer Association-South, to further help communities get out and get active.

      Jamba Juice will team up with Cal South's leagues, clubs, tournaments and members to provide in-store and out-of-store purchase opportunities of its smoothie and food products. Jamba Juice also will offer special discount programs and rebates on sales of Jamba products made at select Cal South events. Overall, the partnership will connect Jamba Juice with more than 130 Cal South events. Additionally, a percentage of all sales will be given back to the clubs and tournaments in support of their programs.

      "Jamba Juice has had a longtime commitment to inspire healthy living and give back to our local communities," said Susan Shields, chief marketing officer, Jamba Juice Company. "Our SuperActive Summer is all about encouraging fans to find ways to get active, and Cal South is a perfect embodiment of this. Soccer is a sport that contributes to the lives of healthy kids and we are excited to join in their mission."

      Jamba Juice has been an avid supporter of local organizations since its inception, offering offsite and in-store fundraising programs to help keep kids healthy and active.

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      HMS Host COO to restaurateurs: Stop trying to do it all

      HMS Host COO Joe Thornton relayed a case study around his experience transforming Jamba as a prime example of how restaurant leaders can be more effective by doing what's smart instead of doing everything on their to-do lists.

      Too many restaurant leaders try to "do it all" in leading their brands, said one presenter at the Fast Casual Executive Summit Tuesday. (Photo: iStock)

      Editor's Note: On Oct. 20, four restaurant industry executives took to the virtual stage at the Fast Casual Executive Summit to discuss subjects of import. They included Everbowl CEO Jeff Fenster, Crave Franchising CEO and COO Samantha Rincione, VIPinsiders' Philipp Sitter and Christopher Chomenko and HMS Host COO and Executive Vice President Joe Thornton, whose discussion we're profiling today.

      One reason many restaurant leaders have made it to the top of the industry heap is their astute judgment when it comes to all things business-related. But HMS Host COO and Executive Vice President Joe Thornton, one of the presenters during the Executive Perspectives session at the Oct. 20 virtual Fast Casual Executive Summit, said too many leaders fail to simplify and prioritize on the job.

      Thornton. (Photo via LinkedIn)

      Thornton was among four executives presenting their leadership advice in rapid-fire 15-minute sessions at the annual summit Tuesday morning. His presentation, "The Power of Or: Choosing and Doing What Matters Most," is also the name of a book he recently penned.

      Thornton said many executives were buying into the "you-can-do-everything" mentality, which was once referred to in leadership jargon as "the power of And." But as Thornton relayed and many who've tried to do it all already know, it's simply not a notion that holds up in the real world of the restaurant leader's day-to-day life.

      In fact, he said in their personal lives, most executives already know this and do the alternative, by prioritizing and simplifying their "to-do" lists — what he labeled "the power of or."

      "At the end of the day, we're making trade-offs in our personal lives all the time," he told the gathering. "Maybe we have two kids who have events at the same time and you have to decide which one you go to. … That kind of decision drives our personal lives. But then we get to work and set unrealistic plans and try to do everything."

      Thornton — who before his current stint at HMS Host, was COO at Jamba, formerly Jamba Juice — said that "do-it-all" mentality nearly drained all the juice out of Jamba. To show how that manifested in-market, Thornton showed participants this montage, which he said captures the three separate logo executions for the brand in a three-year period. He said it serves as a visual representation of the state of the brand when leadership began to implement the "power of or" by prioritizing and simplifying brand objectives.

      Over a year of meetings, discussions and analysis, Thornton said, the long list of things that absolutely had to be done was populated, including — just for starters — moving the brand's headquarters, replacing most of the staff as a result of that move, changing the franchising model even as franchisees were losing money, undergoing an audit and, oh yeah, figuring out what to do about the name, Jamba Juice, when only 10% of sales were juice and most of the rest smoothies.

      "So at Jamba Juice … the CEO kept talking about, 'This is a turnaround' … and I thought I could handle it, " he said. "But then in the middle of it when everything at once had to be fixed … we still have a responsibility to our people to prioritize, and in many cases, simplify, what needs to be done."

      That's when Thornton really took to heart the lesson that led him to write the aforementioned leadership book, and changed his "do-it-all' approach to one of true prioritizing and simplifying to get to the core of what the brand most needed to achieve to hit its goals: The power of 'or.'

      "Really, the most difficult thing then, is choosing what you're notgoing to do," he said.

      That winnowing down to the absolute priorities forces restaurateurs to get a laser-focus on what matters most. In the case of Jamba, that broke down into three priority buckets that in Jamba's case included:

      The first priority was a leadership prioritization on essentially refurbishing systemwide operations. This included key actions like taking a good hard look at current vendors and finding those which would be better "fits," if need be, as well as other key operational aspects.

      Then, in order to revolutionize the brand, leadership set its site on totally revamping its marketing. Thornton said that was tied to doing the work and thought needed to figure out who the customer was that best fit the brand. Only by making that priority could they then innovate ways to go after that individual. In Jamba's case, that was one of the things that led the brand to invest in more drive-thrus to meet that targeted customer's demands and needs.

      And on the final item, the "plumbing," Thornton said he was referring to the brand's IT, and specifically in Jamba's case, its POS. He said something had to happen with this critical restaurant technology at Jamba to address an acutely problematic payments issue.

      "We had to replace the POS because (stores) were having trouble taking currency from customers," he explained. "So we spent time and money there."

      Thornton explained that the experience taught him invaluable lessons about leading foodservice brands smartly, particularly as many leaders are tackling damage-repair and the path forward, post-pandemic. For Jamba, the proof was in the numbers. Thornton said when that previously mentioned audit was complete they actually got the news that not only had the brands sales increased, but the interest in acquiring the brand in the market, also gained momentum, resulting in the ultimate purchase of the company by Focus Brands.

      It was all enough to cause Thornton to close his talk with these words for fellow restaurant leaders: "At the end of the day, don't attempt to do everything. Do the things that matter the most."

      S.A. Whitehead

      Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.

      Fast Casual Executive Summit

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